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The Importance of Early Supplier Engagement

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In order to stay competitive in today’s crowded and everchanging marketplace, manufacturers are tasked with delivering value in two ways. The first is by providing innovative products that ensure and improve safety and efficacy and the second is by maximizing cost-effectiveness throughout the product’s lifecycle, from development to launch to…

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Customer-Intimate Suppliers and Continuous Innovation

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Suppliers are the most ideal resources to help manufacturers innovate due to their unique perspectives and abilities. Manufacturer-supplier innovation can be taken a step further when manufacturers choose suppliers focused on their relationships with their customers, also known as customer-intimate suppliers. According to Michael Treacy and Fred Wiersma, customer-intimate suppliers…

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