YKK Stories

YKK Fundamental Behavior #8 – Make Customers A Priority

August 11, 2022
Author: YKK
Fundamental Behaviors

Customers are definitely the reason for being in any business. If there are no customers there is no company; therefore, they must be our priority.
A satisfied customer will always be the best advertisement that can be given to an organization; a customer with a good experience will return not only for the product, but also for a pleasant and efficient service.

Our customers must feel that they have high priority at YKK. We are doing more than just selling to them. What we want is to satisfy their needs. The first contact with customers is essential for the whole process to end successfully. “You never have a second chance to make a good first impression:” This  is why I admire the work done by YKK Colombia through the Marketing area to train and show our products to fashion design students in universities. This is a way to win them over now, because they will be our future customers. Today they are students, but tomorrow they will be the designers of large clothing companies.

I belong to the IT area in YKK Colombia. We are an area of service and support to other areas of the organization, where our internal customers are all users of the system. There is nothing more satisfying for our IT team than to see an internal customer happy because we solve their problemor because we save time with an application, or because we help them to automate processes that were done manually. We put ourselves in the customer’s shoes and listen to them to be clear about their needs and requirements, thus satisfying them and meeting their expectations. Hearing the customer say, “This is what I needed” is the greatest recognition for an area that provides services internally because it indicates that we understood them and we are creating empathy, trust, and credibility.

I am convinced that Fundamental Behaviors are the best tool to attract our customers, both external and internal. When we do the right thing, when we clarify expectations and respond quickly, when we honor commitments, when we seek improvement in everything or when we invest in relationships, we are creating a bond with the customer that will hardly be broken. The customer will return and speak well of us. Therefore, when difficulties arise they are solved by speaking truthfully to the customer and solving their problem quickly, achieving the goal of customer loyalty.

Make the customer experience your priority and see fantastic results!

Paula Andrea Salazar A.
IT Coordinator