YKK Stories

YKK Digital Showroom Links Digital and Real Worlds

19 May 2022
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Company Marks One-Year Anniversary of New Communication Platform

Tokyo, Japan (May 19, 2022) – YKK Corporation (Headquarters: Chiyoda-ku, Tokyo; President: Hiroaki Otani; hereafter, YKK) recently marked the one-year anniversary of the YKK Digital Showroom, which was launched in April 2021 as a space for communicating with customers and introducing products.

Taking the real-world YKK London Showroom in England as inspiration, the YKK Digital Showroom is an online space that consists of six virtual floors showcasing company products from zippers and buckles to hook & loop fasteners, snaps and buttons, and more. Since its opening in April 2021, the space has continued to grow with new content such as product information, product development stories, and customer feedback, and language support in Japanese, English, and Chinese. It has received over 470,000 visitors from Japan and around the world. With popular content that includes region-specific products from Europe and the U.S., China, and Japan, a chance to experience the wearable TouchLink® zipper pull with built-in NFC chip, sustainability stories, and more, the showroom provides information of interest to customers that goes beyond just product information.

As well, in Japan, the showroom was linked to the YKK FASTENING CREATION for 2022 online exhibition (September to December 2021), and YKK’s booth at Intertextile (a large-scale exhibition for apparel industry participants held in October 2021 in Shanghai, China) included a YKK Digital Showroom space. In this way, visitors to these events can experience both the displayed products and virtual proposals in a customer interaction that fuses the digital and real worlds.

The YKK fastening business operates under the Sixth Mid-term Business Policy, “sustainable growth under the new normal – responding to diverse customer needs and acquiring customers”. One of the mid-term aims is “Better digital utilization: Stress elimination for customers and employees with digital”. The YKK Digital Showroom provides content that can help inspire customers in the fashion industry and beyond.

YKK Digital Showroom URL: https://ykkdigitalshowroom.com/

Note: For Google Chrome, Firefox, or Edge browsers. Not compatible with Internet Explorer.

YKK Digital Showroom

 

YKK Digital Showroom

 

GF: TREND&CONNECT: Trends, zipper products for vehicles, library, etc.
B1F: SUSTAINABILITY: YKK Sustainability Vision 2050, Eco-friendly products
B2F: OUTDOOR: Outdoor, water-protective products, products for bags, etc.
B3F: FASHION: Jeans, garment products, etc.
B4F: COLLECTIONS: Region-specific products from Europe and the U.S., China, and Japan
B5F: YKK GALLERY: About YKK, sustainability action, theater, etc.

 

Popular YKK Digital Showroom Content

 

Voice of Athletes (scheduled for June)

Ruy Ueda

In the first installment, YKK talked to the trail runner Ruy Ueda, a current champion in professional high-altitude ultrarunning. Ruy has launched his own apparel brand that draws on his experiences as a competitor. YKK talked to Ruy about his thinking as an athlete and his impressions of the VISLON® zipper with magnetic closure that makes it easy to close.

 

Application functions added

OutdoorIn the various booths on the B2F: OUTDOOR floor, customers can select the right zipper product for their needs from images and videos showing usage examples in garments and bags. Visitors can also learn about the background behind the development of the products. https://ykkdigitalshowroom.com/en/application/2/

 

Voice of Our Partners

Voice of our PartnersYKK aims to closely follow the needs of its customers and join them in continually providing added value. Here YKK collected feedback from important customers. https://ykkdigitalshowroom.com/en/article/271/

 

Branded Movies

These short movies introduce the YKK corporate outlook from four perspectives, highlighting zipper products that are the expressions of familiar lifestyles, individualism, and style. The movies are meant to appeal especially to young people.

Do you have YKK

DO YOU HAVE YKK?
A story that shows how much YKK products are a part of day-to-day life.

Fastening Dance

FASTENING DANCE
The story of YKK as it has grown together with global cultures, told through various types of dance.

ZIP & GO – GET READY FOR SPACE
A story about Agent Z.I.P., who takes on a mission guided by one of the core values pursued by YKK employees: “Do not fear failure; experience builds success”.

YKK WAY

YKK WAY
A story that shows nature, society, customers, and employees co-existing in mutual prosperity, based on the YKK Philosophy of the “Cycle of Goodness”.