YKK Stories

Fundamental Behavior 19 – Be proactive

October 30, 2020
Author: YKK
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I love to run, so I stretch and prepare my body every day, and I think ahead of time about how much I’m going to run each month and what course I’m going to run. This is something I’ve learned from my mistakes because I’ve had so many times where I didn’t stretch and my knees hurt, or I ran a course that I didn’t know and suddenly hit a long uphill, or I got scared when the sidewalk disappeared halfway through. In the end, I guess it’s the same thing with my daily work. Setting a goal, planning (= preparing) to reach it, and moving forward every day is exactly what Be Proactive is all about.

YKK USA’s Transportation Fastening Materials (TFM) business is all about “being proactive.” TFM has become the core of our business in a world where the number of apparel businesses, such as jeans, is declining, and where we are able to generate a large amount of profit and provide our customers with a satisfying experience using YKK products. This is the result of us taking measures to create a new business model in the face of the prospect of a shrinking apparel business, instead of being passive about it. This pioneering spirit has been carried on into the Demand Creation Project, which Kyle Futamura is now leading.

Personally, “Take control and avoid surprises, rather than being reactive” is special to me. One of my jobs is to report to the head office, and this Behavior is very important. If you are well prepared and report proactively, everything is fine, but once you are reactive, it’s very difficult in many ways. Also, the concept of recognition of profit and loss for a period of time (recognizing income and expenses as they are incurred) is very important to control the management of the company. This is how the company can be proactive, because the P&L indicator is based on the recognition of income and expenses at the right time.

I’ve been thinking a lot about “Be Proactive” and I’ve decided to make it my KPI (Key Performance Indicator) to reduce Reactive behaviors and increase Proactive behaviors. If we can increase the amount of time we spend being proactive in our daily activities, we will be able to work more efficiently and create new added value.

So I’ve tried for a few days, but it’s difficult. It’s still a work in process, but I’ll keep trying to do better.

Nate Maeda
Director – Business Planning